What's Shopify Markets Pro / Managed Markets, and do I actually need it as a smaller brand?
Managed Markets is Shopify's 'we handle duties, taxes, customs and compliance for you' layer on top of Markets, it's built for brands that don't want to own the compliance headache themselves. Smaller brands testing 1-2 new markets can often get away with the base Markets tools plus a duty calculator app; Managed Markets earns its cost once you're running delivered-duty-paid across several countries and the manual compliance work starts eating real time.
Go deeper
3 resources, 3 link-checked.
📄 Article
✓ Link checkedFreeIntermediate
Explains how showing the full landed price (product plus duty plus tax) at checkout, not just a converted product price, protects both conversion and margin per market.
Goes a level deeper into the mechanics that trip brands up, customs, duties, multi-currency, and how Managed Markets can handle duties/taxes at checkout automatically.
The native way to set genuinely market-specific pricing and currency per country from a single Shopify backend, instead of a flat FX-converted price that ignores local duty and competition.
