Go global, cross-border
Selling internationally: start here
Where to sell abroad first, and why.
I want to sell my brand internationally, where do I even begin?
Don't 'go global', pick one market and one channel and run a real test. The cleanest first step for most Indian D2C brands is listing a hero SKU on...
Should I start with a marketplace like Amazon Global, my own Shopify store, or both?
For your first international market, a marketplace usually wins because it removes the two hardest problems at once, cross-border logistics and get...
Which country should I target first, US, UK, or the UAE / Middle East?
There's no universal answer, but a useful rule of thumb: the US has the biggest demand and the toughest competition, while the UAE and wider GCC ar...
What paperwork and licenses do I actually need to export from India?
The non-negotiable base is an IEC (Importer-Exporter Code) from DGFT, GST registration, and an AD Code registered with your bank at the port/courie...
Do I need to register a company or entity in the destination country to sell there?
Usually no, not to start. You can sell into most markets as an Indian exporter of record: list on Amazon Global Selling or ship cross-border from I...
How do duties, shipping and taxes change my pricing and the math of selling abroad?
International shipping and duties can add 40-70% on top of your product cost, so the price a customer pays (the 'landed cost') is what makes or bre...
Is my category even viable for export, and how do brands like Vahdam, boAt and Wow test international before going all-in?
Check viability before you fall in love with the idea: look at whether your category actually imports well into the target country (trade data, Ama...
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