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ABO vs CBO Meta Ads in India, The Proven Structure That Scales (2026)

Oneagencz Free Intermediate India

The clearest India-specific breakdown of when to use ABO versus CBO, with concrete purchase-count thresholds for moving a creative from testing into a scaling campaign, exactly the judgment call Indian founders get wrong.

  • ABO for testing (equal budget, clean data), CBO for scaling proven winners
  • Minimum 5-10 purchase events per ad set within 7 days before judging
  • Don't kill ad sets before day 5-7, Meta needs time to exit learning
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It answers 3 questions

  1. Should I use CBO or ABO for my campaigns?
  2. How much budget do I need per ad set before Meta can actually optimize it?
  3. How do I structure campaigns to test new creatives without breaking the ones that already scale?

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