Article

How D2C Brands in India Can Achieve 3x-4x ROAS with Meta Ads

Sociolabs Free Intermediate India

An Indian agency playbook that puts numbers on the UGC-first approach: a 70/30 prospecting-retargeting split and 10-15 UGC variations over studio shoots, tuned specifically to Indian audience behaviour.

  • 70/30 prospecting-to-retargeting budget split
  • 10-15 UGC-style creative variations over polished studio shoots
  • Creative, offer and landing page as the real ROAS levers
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It answers 7 questions

  1. How do Meta (Facebook & Instagram) ads actually work?
  2. How fast can I actually increase my daily ad budget without tanking my ROAS?
  3. Should I use UGC (user-generated content) or polished studio ads?
  4. How do I set up Business Manager, the Meta pixel and Conversions API before running ads?
  5. How do I scale from Rs 1 Cr to Rs 10 Cr in ad-driven revenue as an Indian D2C brand?
  6. What ROAS should I realistically expect from Meta ads for my D2C brand?
  7. Which Meta Ads Manager metrics actually matter, and how do I read them?

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