Article

India GST and Meta Ads: What D2C Founders Need to Know

Wittelsbach Free Intermediate India

Puts a real number on exactly what composition costs a performance-marketing-heavy D2C brand: the 18 percent IGST on Meta ad spend that a regular-scheme brand claims back and a composition brand simply loses.

  • Meta bills 18 percent IGST on ad invoices to a registered GSTIN in India
  • That GST is fully claimable as input tax credit under the regular scheme, but composition dealers can't touch it
  • A brand spending 20 lakh a month on Meta forgoes roughly 3.6 lakh a month in credit if it can't claim ITC, over 43 lakh a year
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The question it answers

  1. I'm a small maker just starting out, does the GST composition scheme make sense for me?

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