Template

LTV/CAC Ratio Template (Free Excel Template)

Corporate Finance Institute Free Beginner

A free, ready-to-use spreadsheet to actually compute your LTV, CAC and ratio instead of eyeballing it, the fastest way to get from 'I think we're profitable' to a real number.

  • Ready-made LTV and CAC calculation structure
  • Produces a defensible LTV:CAC ratio from your own inputs
  • Free download, no signup gate mentioned
Open on corporatefinanceinstitute.com ↗

It answers 3 questions

  1. What ROAS should I actually be targeting, and how do I use benchmarks correctly?
  2. How do I calculate my true CAC, not just what the ad platform reports?
  3. What LTV:CAC ratio should my Indian D2C brand actually be targeting?

Read with it

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  3. Frames Google spend as one piece of an Indian D2C brand's blended channel mix (with a suggested 25-30% allocation to... upGrowth Article D2C Performance Marketing in India: The 2026 Playbook upGrowth
  4. A clean, no-nonsense glossary covering ROAS, CAC, MER, AOV and CPA in one place, the right first read before diving into any... Triple Whale Help Center Article A Guide to Ecommerce Metrics Triple Whale
  5. Resets unrealistic expectations with real 2025 benchmark data by vertical, useful for checking your ROAS against your actual... Triple Whale Article What Is a Good ROAS? 2025 Industry Benchmarks and Strategies Triple Whale
  6. Names the specific dashboard and metric stack Indian D2C brands actually use day to day, useful for founders deciding what to... FireAI Article D2C Analytics India: What Top Brands Actually Track FireAI
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