Article

The GaryVee Content Strategy: How to Grow and Distribute Your Brand's Social Media Content

Gary Vaynerchuk · garyvaynerchuk.com Free Intermediate

The original, still-referenced case for repurposing one shoot into dozens of platform-native pieces - Gary's team famously turned a single keynote into 30+ assets. The mental model every small content team should copy.

  • One 'pillar' piece of content (a talk, an interview, a product demo) can be atomised into 20-30+ platform-native posts.
  • Distribute the same core idea differently per platform instead of copy-pasting.
  • 'Document, don't create' - behind-the-scenes footage from things you're already doing is free content.
  • Volume plus platform-native framing compounds reach more than one polished hero video.
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It answers 2 questions

  1. How do I get more mileage out of one shoot instead of creating from scratch for every platform?
  2. Organic reach keeps dropping and I can't keep up doing content myself - when do I hire a content person instead of DIY-ing forever?

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