Canva or Adobe Express for marketing graphics, Figma for product screens, and Affinity, free for individuals, for print.

Canva's free plan covers most social posts, decks and flyers, and Pro is US$144 a year; Adobe Express is the closest rival and priced in rupees, with Premium at ₹398.84 a month including GST. Figma's Starter plan is free with a Professional seat at $16 a month, and Penpot and Photopea are free for layouts and photo edits. For AI pictures, ChatGPT and Nano Banana in the Gemini app have free tiers.

The picksPrices as each maker's page states them

1
Canva
Most founders' social posts, decks and flyers

Free; Pro US$144 a year for one person; Business US$250 a year per person Read from canva.com on 10 November 2026 Free: Canva Free with templates, 5GB of storage and limited AI
2
Adobe Express
Canva's way of working, free or priced in rupees

Free; Premium ₹398.84 a month incl. GST, billed monthly with no annual commitment; Teams ₹744 a month per licence excl. GST, two seats minimum Read from adobe.com on 10 November 2026 Free: Adobe Express Free at ₹0, no credit card required
3
Figma
Product screens and decks you want full control over

Starter free; Professional $16 a month for a full seat, $12 for a Dev seat, $3 for a Collab seat; Organization $55 a full seat, billed yearly Read from figma.com on 10 November 2026 Free: Starter: unlimited drafts and 150 AI credits a day, up to 500 a month
4
Affinity
Professional vector, photo and print work

Free for individuals Read from affinity.studio on 10 November 2026 Free for individuals
5
Photopea
Photoshop-style photo edits free in the browser

Free in the browser Read from photopea.com on 10 November 2026 Free

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