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Product-market fit · checked 11 November 2026
You have product-market fit when 40% or more of active users would be very disappointed to lose your product.
Get there by narrowing to the segment where usage is strongest and changing the product until that group cannot do without it, as Superhuman did with Sean Ellis's survey. Watch behaviour as well as answers: customers who stay, word of mouth, and people paying without being chased. Change the product or the segment, never the definition of fit.
Every question on it 6 answers
- How do I find product-market fit? Starting Up
- What is product-market fit? Starting Up
- How do I know if I have product-market fit before I try to grow? Starting Up
- How do I know if I've found product-market fit? Starting Up
- How do I know if my D2C brand has actually reached product-market fit, or if I'm just imagining it from a few good sales days? D2C
- How do I know if my first 100 orders actually mean I have product-market fit, or if I just got lucky? D2C
The readingMost used across these answers
- Product-market fit with Michael Seibel Watch · 4 answers
- The Only Thing That Matters Read · 3 answers
- How Superhuman Built an Engine to Find Product/Market Fit Read · 3 answers
- The Real Product Market Fit Read · 3 answers
- 12 Things About Product-Market Fit Read · 2 answers
- How to Know If You've Got Product-Market Fit Read · 2 answers
- What it feels like when you've found product-market fit Read · 2 answers
- The Mom Test Read · 2 answers
- How to Start a Startup: Finding Product-Market Fit Watch · 2 answers
- Defining, Measuring And Solving Product-Market Fit Puzzle For Startups Read · 2 answers
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