Marketing Attribution

Also called Attribution and Multi-Touch Attribution

Figuring out which marketing touches deserve credit for a conversion, so you know what is actually working. Multi-touch attribution spreads credit across every step, not just the last click.

Why it matters

Without attribution you cannot tell which channels to fund and which to cut, so you fly blind on spend. It is genuinely hard to get right, but even rough attribution beats guessing where growth comes from.

For example

A customer sees a LinkedIn ad, reads a blog post, then converts on a Google search; multi-touch attribution splits the credit across all three touches.

Related terms

Return on Ad Spend Paid Acquisition Customer Acquisition Cost

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

eChai Partner Brands