Business Development Rep

Also called BDR

Business development representative: much like an SDR, focused on generating and qualifying new opportunities, sometimes leaning more toward outbound prospecting and partnerships.

Why it matters

The BDR and SDR labels overlap and vary by company, but both describe the pipeline-building role that feeds closers. What matters is the function, keeping qualified opportunities flowing, not the exact title.

For example

A business development rep researches 50 target accounts a week and books qualified meetings for the account executives to close.

Related terms

Sales Development Rep Account Executive Lead Generation

Go deeper

See how founders actually handle this on Getting your first customers, part of the Starting Up hub.

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