Brand Awareness
How well your target audience knows and recognizes your brand and what it stands for. A top-of-funnel asset that makes every other channel work better.
Why it matters
Awareness is why people click your ad, open your email, and trust your pitch, it lowers friction everywhere downstream. It is hard to measure and slow to build, but neglecting it makes performance marketing steadily more expensive.
For example
After a year of a sharp podcast and conference presence, founders start replying to cold emails with 'oh, I have heard of you', lowering friction everywhere.
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Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
eChai Partner Brands
