Design Sprint

A structured process, popularized by Google Ventures, that compresses idea, prototype, and user test into a few focused days to answer a big product question fast.

Why it matters

A design sprint replaces weeks of debate with days of concrete testing, cheap validation before committing to build. It is a fast way to de-risk a major direction with real user reactions.

For example

Facing a big redesign decision, the team runs a five-day design sprint: sketch, prototype, and test with real users, instead of arguing for weeks.

Related terms

Prototype Product Discovery Minimum Viable Product

Go deeper

See how founders actually handle this on Building the product, part of the Starting Up hub.

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