Growth Mindset
The belief that abilities can be developed through effort and learning, rather than being fixed. From psychologist Carol Dweck, widely adopted in startup culture.
Why it matters
Building a company is a relentless education in things you have never done, so treating setbacks as learning rather than verdicts is what keeps founders going. A growth mindset in the team also shapes how it handles failure and feedback.
For example
After a failed launch, a founder treats it as a lesson rather than a verdict, adjusts, and tries again, the growth mindset that keeps founders going.
Worth your time
Related terms
Go deeper
See how founders actually handle this on Founder life, part of the Starting Up hub.
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