Growth Mindset
The belief that abilities can be developed through effort and learning, rather than being fixed. From psychologist Carol Dweck, widely adopted in startup culture.
Why it matters
Building a company is a relentless education in things you have never done, so treating setbacks as learning rather than verdicts is what keeps founders going. A growth mindset in the team also shapes how it handles failure and feedback.
For example
After a failed launch, a founder treats it as a lesson rather than a verdict, adjusts, and tries again, the growth mindset that keeps founders going.
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Related terms
Also in Starting Up
See how founders actually handle this on Founder life, part of the Starting Up hub.
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