Marketing Qualified Lead

Also called MQL

A marketing qualified lead: a lead that has engaged enough, downloaded, signed up, visited key pages, that marketing judges them worth passing to sales, but who has not yet been sales-verified.

Why it matters

The MQL is the handoff point between marketing and sales, and disagreements over what counts as one are a classic source of friction. Aligning the two on the definition keeps good leads from falling through the cracks.

For example

A prospect who has visited the pricing page twice and opened three emails is flagged a marketing qualified lead and handed to sales.

Related terms

Sales Qualified Lead Lead Lead Generation

Go deeper

See how founders actually handle this on Getting your first customers, part of the Starting Up hub.

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