No-Code

Also called Low-Code and No-Code/Low-Code

Tools that let people build software, apps, sites, automations, workflows, with visual interfaces instead of writing code. Low-code tools reduce the coding rather than remove it.

Why it matters

No-code lets non-technical founders build and test real products without hiring engineers, collapsing the cost of an MVP. It has widened who can start up, though complex products still eventually need code.

For example

A non-technical founder builds a working marketplace on Bubble and Airtable, validating demand before hiring a single engineer.

Go deeper

Code vs No-Code: What's Best for Startups? NoCode MBA · article A plain-language breakdown of what no-code is genuinely good for and where it breaks down, so you pick the right tool for your first build. Open nocode.mba →

Related terms

Also in Starting Up

See how founders actually handle this on Building the product, part of the Starting Up hub.

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