Organic Growth
Growth that comes without paying directly for each customer, through word of mouth, SEO, content, referrals, and virality, as opposed to paid acquisition.
Why it matters
Organic growth compounds and lowers your blended acquisition cost, and heavy organic pull is often a sign of real product-market fit. It is slower to start but far more durable than rented, paid growth.
For example
A note-taking app grows mostly through word of mouth and SEO, so its blended acquisition cost stays low even as it scales.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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