Organic Growth

Growth that comes without paying directly for each customer, through word of mouth, SEO, content, referrals, and virality, as opposed to paid acquisition.

Why it matters

Organic growth compounds and lowers your blended acquisition cost, and heavy organic pull is often a sign of real product-market fit. It is slower to start but far more durable than rented, paid growth.

For example

A note-taking app grows mostly through word of mouth and SEO, so its blended acquisition cost stays low even as it scales.

Worth your time

Related terms

Paid Acquisition Word of Mouth Search Engine Optimization

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

eChai Partner Brands