Performance Marketing
Paid marketing bought and measured against specific, trackable outcomes, clicks, leads, sales, so spend can be optimized toward what actually converts. Paid acquisition is its core.
Why it matters
Performance marketing is attractive because it is measurable and scalable: put money in, get trackable results out. But it only works if your unit economics support the cost, and channels get more expensive as you scale.
For example
A team runs ten ad variations, kills the eight that lose money, and scales the two that return 4x, optimizing purely on tracked outcomes.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
eChai Partner Brands
