Revenue Model
The specific way a business earns money: subscriptions, transactions, advertising, licensing, marketplace fees, or a mix. One piece of the broader business model.
Why it matters
The revenue model shapes everything from pricing to what metrics matter to how you must grow. Choosing one that fits how customers want to pay, and that scales, is a foundational strategic decision.
For example
A media startup earns through a mix of subscriptions, sponsored content, and events, rather than relying on advertising alone.
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Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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