Sales Motion
The overall way a company sells, self-serve, inside sales, field sales, channel partners, matched to its product, price, and buyer. Bigger than any single tactic.
Why it matters
The right sales motion depends on what and to whom you sell: a cheap self-serve product and a six-figure enterprise deal need completely different motions. Picking the wrong one is a common, expensive go-to-market mistake.
For example
A cheap self-serve product and a six-figure enterprise deal need completely different sales motions, and picking the wrong one stalls growth.
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Related terms
Also in Starting Up
See how founders actually handle this on Getting your first customers, part of the Starting Up hub.
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