Value Proposition

Also called Value Prop

A clear statement of the value you deliver: the benefit a customer gets, for whom, and why it beats the alternatives. The core promise of your product.

Why it matters

If you cannot state your value proposition in a sentence a customer nods at, your marketing and sales will struggle. Clarifying it forces you to know exactly who you help and how, which sharpens the whole business.

For example

Stripe's value proposition, 'payments for developers in seven lines of code', tells the exact buyer exactly why to choose it in one line.

Related terms

Unique Selling Proposition Positioning Jobs to Be Done

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

eChai Partner Brands