Waitlist

A signup list for people who want a product before it is fully available, used to build anticipation, gauge demand, and control a staged rollout.

Why it matters

A waitlist validates demand before launch and gives you an eager audience to activate on day one. Adding referral mechanics, like moving up for inviting friends, can turn it into a growth loop of its own.

For example

A startup opens a waitlist that lets people jump the queue by referring friends, so it launches to an eager, pre-warmed audience.

Worth your time

Waitlist Landing Page Examples That Convert GetLaunchList · article Real pre-launch pages picked apart, so you can build a waitlist that captures demand instead of just collecting dead emails.

Related terms

Soft Launch Referral Program Virality

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

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