Waitlist

A signup list for people who want a product before it is fully available, used to build anticipation, gauge demand, and control a staged rollout.

Why it matters

A waitlist validates demand before launch and gives you an eager audience to activate on day one. Adding referral mechanics, like moving up for inviting friends, can turn it into a growth loop of its own.

For example

A startup opens a waitlist that lets people jump the queue by referring friends, so it launches to an eager, pre-warmed audience.

Go deeper

Waitlist Landing Page Examples That Convert GetLaunchList · article Real pre-launch pages picked apart, so you can build a waitlist that captures demand instead of just collecting dead emails. Open getlaunchlist.com →

Related terms

Also in Starting Up

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

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