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Seven concrete lessons with the numbers attached, including the 15 minute time to value and net retention above 140 percent. The best single breakdown of how land and expand actually compounds.
Datadog: The Archetypal Example for SaaS Product-Led Growth
From aakashg.com by Aakash Gupta Long read
- Datadog aims for 15 minutes to value from signup, one of its four product-led growth criteria.
- It went from 100 paying customers at the end of 2013 to over 14,000 by the end of 2020.
- Dollar-based net retention hit 141 percent in 2017, driven by land and expand.
- Datadog spends more on product development than on sales and marketing, and 75 percent of new logos land with two or more products.
