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Ahrefs

2 resources from Ahrefs we point people to, and the questions each answers.

📊 Report

✓ Link checked Free Intermediate

Why we picked it The evidence behind the strategy shift, at a sample size nobody else has published: branded web mentions correlate at 0.664 against backlinks at 0.218, and the top quartile by mentions averaged 169 AI Overview mentions versus 14 for the next quartile.

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

From Ahrefs by Louise Linehan and Xibeijia Guan 15 min read

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Answers SEO used to mean ranking on Google. What does it mean now that buyers ask ChatGPT instead?

📄 Article

✓ Link checked Free Intermediate

Why we picked it The good news for a small company, quantified: brand size correlates strongly with Google AI Overviews (0.65) but weakly with Perplexity (0.30) and barely at all with ChatGPT (0.15). That gap is the opening a young Indian brand can actually walk through.

Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity

From Ahrefs by Patrick Stox 8 min read

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Answers SEO used to mean ranking on Google. What does it mean now that buyers ask ChatGPT instead?

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