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Why we picked it The full verbatim memo, dated 31 July 2013 and sent two weeks before the preview release. Read the primary text rather than the summaries, because the section headings are the argument.
We Don't Sell Saddles Here memo from Slack
From alexanderjarvis.com by Stewart Butterfield About 10 min read
- This reproduces Butterfield's memo verbatim, sent to Slack staff on 31 July 2013, two weeks before the preview release.
- The line the memo turns on: we have built something genuinely useful, but customers have no idea they want it.
- What Slack sells is organizational transformation, not a chat product.
- The best way to find product-market fit is to define your own market.
