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India
Free
Beginner
Why we picked it The best known Indian proof that a no budget GTM can win a category outright: a cheaper product worth talking about, Varsity as a free education library that earned trust before signup, and a referral loop on top. It is the concrete version of the advice to be useful in public rather than buy attention.
Zerodha marketing strategy: how it grew to number one with almost zero ad spend
From Apex Influence by Apex Influence 10 min read
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