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Betts Recruiting

2 resources from Betts Recruiting we point people to, and the questions each answers.

📄 Article

✓ Link checked Free Beginner

Six of the ten roles most in demand at AI companies are technical (sales engineer, forward deployed engineer, solutions architect, GTM engineer, customer success engineer, implementation consultant), which is the clearest evidence that an engineering background is an advantage rather than something to explain away. Use it as a target list of job titles to search.

Top 10 GTM Roles in AI for 2026

From Betts Recruiting by The Betts Team 8 min read

Sales engineers at AI companies: $160K to $250K base, $210K to $325K OTE, now leading the conversation.
Top enterprise account executives at AI companies clear $400K total compensation.
Forward deployed engineers embed with client teams because AI rarely works out of the box.
Solutions architects run $170K to $260K base, $220K to $340K OTE.

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Answers I am an engineer, a consultant, or fresh out of an MBA. How do I actually switch into GTM?

📄 Article

✓ Link checked Free Beginner

Included deliberately as the other side of the argument: immediate responsibility, promotion by results rather than tenure, and a network of founders you would never meet inside a large company. Read it against the training first case and decide which risk you would rather carry.

Pros of Working in Startup Tech Sales

From Betts Recruiting by The Betts Team 6 min read

Startups skip long onboarding; you can be selling the following day.
Work rather than length of experience drives promotion, so titles move faster.
Cloud-native stacks mean the data is usable immediately, without legacy gaps.
Roles stay free-form, so you get pulled into other departments.

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Answers Big company or startup for my first GTM job?

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