2 resources from CustomerSuccessBox we point people to, and the questions each answers.
▶️ Video
✓ Link checkedIndiaFreeIntermediate
Why we picked it
A build session, not a definition: which signals to weight, how to avoid a score that just mirrors logins, and how to test whether it predicts anything. From an India based customer success platform, so the examples are mid market rather than enterprise only.
Why we picked it
The premise matches the short answer exactly: treat churn as several different problems, because the fix for one type does nothing for another. Structured as a 90 day plan, which is the shape a leader needs when churn is suddenly a top three goal.