▶️ Video
✓ Link checked
Free
Advanced
Why we picked it Lauchengco wrote the book on the product marketing function and this talk defines what the discipline owns, which is exactly the boundary the answer draws. Watch it before you write the job description for your first PMM.
SVPG Partner Martina Lauchengco: Product Marketing Advice from her Book LOVED at Lean Product Meetup
On Dan Olsen by Martina Lauchengco 40 min
