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Why we picked it A short, practical take on changing the business case you lead with (close more deals becomes reduce operating cost) without changing the product, which is most of what repositioning actually is.
How B2B SaaS startups can reposition now to win
From Dawn Capital by Henry Mason 9 min read
- Repositioning is shown as fast and concrete: AccuRx built video calling in a weekend and it hit 35,000 uses a day within a month.
- Showpad moved from making sales collateral available to coaching sellers on how to sell from home.
- Karma flipped from transactional B2B2C to B2C subscription veg boxes, changing the revenue model, not just the message.
- Cheetah went from wholesale supply for restaurants to selling direct to consumers, then closed a 36 million dollar Series B.
