We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 345 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Dawn Capital

1 resource from Dawn Capital we point people to, and the questions each answers.

📄 Article
✓ Link checked Free Intermediate

A short, practical take on changing the business case you lead with (close more deals becomes reduce operating cost) without changing the product, which is most of what repositioning actually is.

How B2B SaaS startups can reposition now to win

From Dawn Capital by Henry Mason 9 min read

  • Repositioning is shown as fast and concrete: AccuRx built video calling in a weekend and it hit 35,000 uses a day within a month.
  • Showpad moved from making sales collateral available to coaching sellers on how to sell from home.
  • Karma flipped from transactional B2B2C to B2C subscription veg boxes, changing the revenue model, not just the message.
  • Cheetah went from wholesale supply for restaurants to selling direct to consumers, then closed a 36 million dollar Series B.
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Answers We pivoted, but the market still knows us for the old thing. How do we reposition without losing the customers we already have?
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