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Why we picked it GitHub is the company everyone points at when they say hybrid PLG plus sales, and here two of its own leaders walk through how the product signal actually reaches a rep. It shows the qualification step being done properly rather than an SDR team bolted onto a signup list.
GitHub’s Approach to Implementing Product Qualified Leads (Thibault Imbert & Morgane Palomares)
On Drift by Thibault Imbert and Morgane Palomares 29 min
