Drift

GitHub is the company everyone points at when they say hybrid PLG plus sales, and here two of its own leaders walk through how the product signal actually reaches a rep. It shows the qualification step being done properly rather than an SDR team bolted onto a signup list.

GitHub’s Approach to Implementing Product Qualified Leads (Thibault Imbert & Morgane Palomares)

On Drift by Thibault Imbert and Morgane Palomares 29 min