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India
Free
Beginner
One of the few pieces that gets specific about the Indian market: rupee tiers, why Indian buyers prefer a generous free tier over a countdown trial, and how the 18 percent GST changes what your sticker price should look like to an SMB.
SaaS Pricing Strategies for Indian Startups: A Comprehensive Framework
From evandsouza.com by Evan D'Souza 18 min read
- If your product costs more than one junior employee's monthly salary (Rs 15,000 to 25,000), the value case has to be overwhelming.
- Price in INR for India and USD abroad, dollar pricing creates resistance even at the same rupee amount.
- Indian buyers prefer annual upfront when offered 15 to 25 percent off monthly.
- 18 percent GST is reclaimable input credit for registered B2B buyers but a real cost to unregistered SMBs.
- A generous free tier beats a 14 day trial in India because hierarchical approvals outlast the trial.
