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The mechanics with numbers attached: Website Grader evaluating over 4 million sites, the blog driving 20 percent of organic leads, and inbound converting at more than double outbound.
How HubSpot Grew a Billion Dollar B2B Growth Engine
From GrowthHackers by Morgan Brown About 20 min read
- HubSpot went from 29 million dollars of revenue in 2011 to about 53 million in 2012, ending that year with 8,440 customers.
- That works out to roughly 6,220 dollars of annual contract value per customer.
- Website Grader graded more than 4 million websites between 2006 and 2011, feeding the top of the funnel.
- Inbound leads converted at more than double the rate of outbound ones.
