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Why we picked it The clearest answer to the when part of this question, and it argues against the default (hiring a growth or demand generation person first) with a specific reason: without a defined ICP and message you are just buying traffic for a story nobody has validated. Christo works with GTM teams for a living, so the sequencing advice is grounded.
First Marketing Hire? Why It Should Be a PMM
From GTM by Stage 2 Capital by Liz Christo 9 min read
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