📰 Newsletter
✓ Link checked
Free
Advanced
The clearest answer to the when part of this question, and it argues against the default (hiring a growth or demand generation person first) with a specific reason: without a defined ICP and message you are just buying traffic for a story nobody has validated. Christo works with GTM teams for a living, so the sequencing advice is grounded.
First Marketing Hire? Why It Should Be a PMM
From GTM by Stage 2 Capital by Liz Christo 9 min read
- Make a product marketer your first marketing hire, ahead of growth or demand generation.
- A PMM helps you determine product-market fit in the first place, not just scale it afterwards.
- The PMM runs a two-way street between market and product, translating in both directions.
- Skip it and you either build features that do not land or launch to the wrong persona.
