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Factors.ai is an Indian company built specifically for B2B attribution, so its founder has spent years on the argument this question is about: why one true owner of a deal does not exist and what you show marketing and sales instead.
EP #3 - GTM Excellence with Factors.ai | Srikrishna Swaminathan - Co-founder & CEO at Factors.ai
On GTMDialogues by Srikrishna Swaminathan 37 min
