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Hypergrowth Partners Playbooks

1 resource from Hypergrowth Partners Playbooks we point people to, and the questions each answers.

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Three outbound plays a developer would genuinely welcome: find and report a bug in their open source repo, read their terms of service to infer the backend stack, run PageSpeed against them and show the gap. Gonto ran growth at Auth0, so this is not theory.

Mastering Developer-Led Outbound

From Hypergrowth Partners Playbooks by Martin Gontovnikas and Matteo Tittarelli 15 min read

  • Three concrete plays: flag a real bug in their open-source repo, read their backend stack out of their terms and conditions, or send a PageSpeedInsights comparison against competitors.
  • Target on GitHub signals: which projects they contribute to, how much, and whether they are an IC or a manager.
  • The rule is value before the pitch, because a developer's filter kills anything that opens as a sales message.
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Answers Developer relations as a pipeline channel: who made it work, and what did it actually take?
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