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Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley network, and that half their early revenue came from North America anyway. The strongest proof that content-led GTM travels from India.
How Krish Subramanian built global SaaS unicorn Chargebee out of India
From Insight Partners by Insight Partners long read
- Half of Chargebee's revenue came from North America from the very beginning, despite being built in India.
- The founders paid themselves 600 dollars a month and had burned nearly all their capital by month 18.
- Their plan started with saving 20 to 30 percent of their salary each month before quitting.
- The bet was on the subscription economy, which has grown 3.7x faster than the S&P 500 over the past decade.
