Insight Partners

Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley network, and that half their early revenue came from North America anyway. The strongest proof that content-led GTM travels from India.

How Krish Subramanian built global SaaS unicorn Chargebee out of India

From Insight Partners by Insight Partners long read

• Half of Chargebee's revenue came from North America from the very beginning, despite being built in India.
• The founders paid themselves 600 dollars a month and had burned nearly all their capital by month 18.
• Their plan started with saving 20 to 30 percent of their salary each month before quitting.
• The bet was on the subscription economy, which has grown 3.7x faster than the S&P 500 over the past decade.

One company, a real two thirds cut, and a step by step account of what they removed to get it. That is the second half of this question, the part the Figma and Stripe examples leave you guessing about.

Accelerating Time to Value Using Lean Methodology: How Gainsight Decreased TTV by 66%

On Insight Partners by Pablo Dominguez 53 min