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2 resources from Insight Partners we point people to, and the questions each answers.

📄 Article

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Why we picked it Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley network, and that half their early revenue came from North America anyway. The strongest proof that content-led GTM travels from India.

How Krish Subramanian built global SaaS unicorn Chargebee out of India

From Insight Partners long read

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Answers I run demand gen for an Indian SaaS selling globally. Does the US content playbook work here? What do the companies with genuinely great inbound do differently?

📄 Article

✓ Link checked India Free Intermediate

Why we picked it The clearest account of the lighthouse customer idea and why a Chennai team had to be inbound led and global from the first customer, not the fiftieth.

How Krish Subramanian built global SaaS unicorn Chargebee out of India

From Insight Partners by Insight Partners Long read

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Answers How did Chargebee get its first paying customers after 14 months with none?

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