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📋 Template
✓ Link checked Free Beginner

Why we picked it This is the actual five step recipe for turning open ended consulting into one fixed offer you can sell repeatedly: research through cold outreach, a sales page, beta clients, follow up, testimonials. If you have been writing custom proposals for every lead, this is the shortest path out of that loop.

Productized Service Creation Process

From jonathanstark.com by Jonathan Stark 10 min read

  • A five-step loop: market research cold email, sales page, beta invite, beta follow-up, testimonial.
  • Each step is a concrete template you copy, ending in 'wash, rinse, repeat' as the offer sharpens.
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Answers I run a services or agency business, not a product. Does GTM mean anything different for me?
📄 Article
✓ Link checked Free Beginner

Why we picked it One page, one fill in the blank sentence: I am a DISCIPLINE who helps TARGET MARKET with EXPENSIVE PROBLEM, unlike competitors I have UNIQUE DIFFERENCE. That sentence is the whole referral engine for a services business, because it is the thing a happy client repeats to someone else.

Crystalizing Your Specialization

From jonathanstark.com by Jonathan Stark 6 min read

  • Positioning is about how you market the offering, not how you define or deliver it.
  • Template: I'm a DISCIPLINE who helps TARGET MARKET with EXPENSIVE PROBLEM, unlike competitors, UNIQUE DIFFERENCE.
  • If the full statement feels awkward, start with just 'I help TARGET MARKET with EXPENSIVE PROBLEM'.
  • Niching down is what makes spontaneous referrals and word of mouth start happening.
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Answers I run a services or agency business, not a product. Does GTM mean anything different for me?
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