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2 resources from joshbraun.com we point people to, and the questions each answers.

📄 Article

✓ Link checked Free Intermediate

A concrete pattern for what goes in touch two or three when you have already made your first point: show the gap between their world now and their world after, then ask a question that plants doubt. Short, specific, and immediately copyable.

Before & After Cold Emails

From joshbraun.com by Josh Braun 6 min read

Swap the product description for a visual before and after of the prospect's own metric, then ask a question that plants doubt.
The argument is contrast: people do not know how good something can be until they see how bad the current state is.
Answers the image-blocking objection directly: inconsistent image delivery beats never using images at all.

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Answers One email is not a sequence. How many follow-ups, how far apart, and what should go in each one?

📋 Template

✓ Link checked Free Intermediate

A word-for-word script showing the six moves (permission, verification, context, problem, labelling, poke) on a real product. It is the clearest demonstration of selling by making someone curious instead of making them defensive.

Poke the Bear Cold Call Script

From joshbraun.com by Josh Braun 5 min read

Six stages: permission, verification, context, problem question, labeling, then poke the bear.
Poking means quoting a benchmark for their size ("it takes a few days to send statements") and asking how that compares.
Open by admitting the call is unexpected and asking for help, rather than claiming a reason to call.
Only tease the solution after they have said the pain out loud themselves.

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Answers Who should I actually learn cold outbound from, and what do the very best do differently on a call?

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