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The memo itself, published by Butterfield. Read the primary source rather than the hundred posts summarising it, because the reasoning is the useful part, not the saddle analogy.
We Don't Sell Saddles Here
From Medium by Stewart Butterfield Short read
- Butterfield argues the best way to find product-market fit is to define your own market.
- Slack is not selling a group chat product, it is selling organizational transformation and a lower cost of communication.
- Innovation is the sum of change across the whole system, not one thing that changes behaviour.
- People unfamiliar with a product tolerate far fewer flaws, so near-perfect execution is the price of entry.
