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A worked competitor teardown of two Indian companies, which is the single most useful artefact a pricing review can produce. Note the conclusion, that both could probably take another five to ten dollars per seat and both miss the solopreneur entirely.
Tearing Down the Pricing of Zoho and Freshworks
From SBI Growth 12 min read
- Willingness to pay runs 10 to 25 percent higher for Freshworks than Zoho at every team size.
- For solopreneurs the gap is more than double: about 50 dollars for Zoho versus 105 dollars for Freshworks.
- Freshworks uses a free tier as the front door, Zoho One instead anchors at 30 dollars per employee per month.
- The analysis concludes both could take another 5 to 10 dollars without much customer backlash.
