2 resources from Scale Venture Partners we point people to, and the questions each answers.
📄 Article
✓ Link checkedFreeIntermediate
Why we picked it
The magic number was invented at Scale, so this is the primary source, including the Omniture story behind the name and how the benchmark has drifted since 2005.
Why we picked it
Separates gross sales efficiency, net sales efficiency and magic number, which most people use interchangeably and should not. Also sets the 0.7 long run median you will be judged against.
