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SeedToScale Insights (Accel India)

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Why we picked it Accel India's three tests for a segment (uniformity, enough size, reachability at a sane acquisition cost) are the cleanest way to judge whether a candidate second ICP is a real market or a distraction.

Defining Your Market: Choose the right peak before you start climbing the mountain

From SeedToScale Insights (Accel India) by Accel India 12 min read

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Answers We are winning in one segment. When is it right to add a second ICP, and how do I know we are not just bored? We are opening a new market, the US or Southeast Asia or the Gulf. Do we carry the same ICP across or start again?

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