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Why we picked it Carries the stat that matters for brand budget arguments: 92 percent of B2B buyers pick a vendor from the list they had on day one. Uses Indian companies (JustCall, Uniqode) rather than the usual US case studies.

How India's SaaS brands can create, scale and supercharge global growth

From Think with Google by Think with Google APAC 8 min read

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Answers What is the difference between brand and demand, in plain terms? Our content gets likes but no pipeline. What do I change? How much of my budget should go to brand versus demand? How do I measure brand when it does not show up in the attribution report? How did Zoho build a global brand from India without a US sized budget?

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