Think with Google

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📄 Article

✓ Link checked India Free Beginner

Carries the stat that matters for brand budget arguments: 92 percent of B2B buyers pick a vendor from the list they had on day one. Uses Indian companies (JustCall, Uniqode) rather than the usual US case studies.

How India's SaaS brands can create, scale and supercharge global growth

From Think with Google by Think with Google APAC 8 min read

Indian SaaS is expected to double revenue to 50 billion dollars between 2025 and 2030, with over 70 percent of sales coming from overseas.
The average enterprise buyer starts with 4.3 vendors in mind and 92 percent buy from that day one list.
70 percent of enterprise buyers research independently before they will speak to a rep.
84 percent of buyers use search across the journey and 55 percent use it weekly or more, so being findable early decides the shortlist.

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Answers What is the difference between brand and demand, in plain terms? Our content gets likes but no pipeline. What do I change? How much of my budget should go to brand versus demand? How do I measure brand when it does not show up in the attribution report? How did Zoho build a global brand from India without a US sized budget?