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Vembu explains the segment choice in his own words: go to the customers who find the premium products unaffordable, then grow with them. That is a positioning decision, not a pricing one.
Sridhar Vembu: How He Bootstrapped Zoho to $1 Billion Without Investors
From Thought Economics by Vikas Shah Long read
- Zoho passed 1 billion dollars in annual revenue and 100 million users with zero external investors.
- Zoho University began in 2005 with six rural high-school students on a two-year training program.
- Vembu frames bootstrapping as a multi-stage booster rocket: serve overlooked customers first, then move up.
- Tenkasi district has about 1.4 million residents and roughly 1,000 Zoho employees.
