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Why we picked it Jon Lombardo ran research at LinkedIn's B2B Institute, so this is the 95-5 idea explained by the person who helped popularise it. He gives you the plain language version of why chasing only the buyers in market today gets more expensive every year.
Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo
On xGrowth by Jon Lombardo 41 min
