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Z-Connect by Zerodha

2 resources from Z-Connect by Zerodha we point people to, and the questions each answers.

📄 Article

✓ Link checked India Free Beginner

The whole mental model in one short post: not measuring acquisition cost and lifetime value is the point, not an oversight, and he spells out what it buys him.

Why Zerodha doesn't advertise

From Z-Connect by Zerodha by Nithin Kamath About 3 min read

Kamath's case for not advertising: no acquisition cost means no pressure to push customers into trades.
It also lets them stay spam-free and skip selling things like life insurance as an investment.

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Answers Why do operators like Nithin Kamath and Sridhar Vembu refuse to buy growth?

📄 Article

✓ Link checked India Free Beginner

Education is the distribution channel, and this is written by the person who built it, with the actual scale: certification cohorts, colleges, and a curriculum reaching government schools.

Zerodha Varsity in 2023

From Z-Connect by Zerodha by Karthik Rangappa About 6 min read

The Varsity Certified program drew nearly 2,500 sign-ups in 2023, with about 550 candidates passing.
Around 50 colleges came forward to collaborate, unprompted.
A teacher-training push covered roughly 525 schools across 13 blocks of Nagpur district, reaching about 15,000 students.
The whole content team went from 1 person to 5 that year.

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Answers How did Zerodha become India's largest broker with no ads and no sales team?

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