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Breaking into GTM

What should a brand new user see in the first minute after they sign up?

Something that already works. The best first screens hand the user a filled-in example rather than an empty box, because a blank canvas asks a stranger to do work before they have any reason to trust you. Figma drops you into a real design file, Canva opens a pre-filled layout, Slack fills its empty states with what to do next instead of leaving them blank. Ask at most one question up front, and only if the answer genuinely changes what they see next. Everything else, the profile, the team invite, the integrations, can wait until after they have seen the product do something, at which point they will happily do the setup you could not have asked for a minute earlier.

Go deeper

5 resources, 5 link-checked.

📄 Article
✓ Link checked Free Beginner

Screen by screen through the most copied onboarding flow in software, including the empty states and Slackbot conversation, and honest about where the approach fails for less curious users.

Slack: an In-depth User Onboarding Teardown

From UserGuiding by Serra Alban 15 min read

  • Slack teaches contextually inside the live product rather than running a full walkthrough.
  • New users are made to actually do it: create a channel, invite someone, send a direct message.
  • Empty states carry the tips, and Slack leans on them more than most SaaS products.
  • Weakness noted: the approach rewards curious users and leaves passive ones behind.
Open userguiding.com
📄 Article
✓ Link checked Free Beginner

Twenty onboarding flows torn apart by product category, so you can find the two or three closest to yours instead of copying Slack when you are building a developer tool.

SaaS Onboarding Examples: Lessons from 20+ Top Products

From Appcues by Sara Detrik 20 min read

  • Two to four questions is the sweet spot for a welcome survey before it feels like a form.
  • Keep onboarding checklists to three to five items tied to activation milestones, not features.
  • Litmus saw a 2100 percent lift in feature adoption after adding tooltips and walkthroughs.
  • Human support costs $6 to $12 per interaction versus as little as $0.25 automated.
Open appcues.com
📄 Article
✓ Link checked Free Beginner

The practical build guide: welcome screens, checklists, contextual tooltips, and where each one actually belongs. It also gives a hard target for mobile time to value of under 60 seconds.

In-app onboarding: A step-by-step guide for 2026

From Appcues by Jared DeLuca 15 min read

  • Mobile time to value should land under 60 seconds.
  • Blip lifted activation 124 percent and got users to a first outcome 9.7x faster.
  • Hotjar's personalized checklists increased installations by 26 percent.
  • 5 to 10 minutes is a sane starting target for the length of an onboarding flow.
Open appcues.com
📄 Article
✓ Link checked Free Beginner

It defines time to value precisely enough to instrument: a start event, a value event, and the gap between them. The insistence that logging in is not value is the point most teams need to hear.

What Is TTV: A Complete Guide to Time to Value

From Amplitude 12 min read

  • Value means the customer accomplished something, not that they logged in or clicked around.
  • Track medians rather than averages, since time-to-value distributions have long tails.
  • Watch the 50th, 75th and 90th percentiles to see the full spread of experience.
  • Different roles need different value events: an admin connects a source, an analyst shares a dashboard.
Open amplitude.com

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