Breaking into GTM

What should a brand new user see in the first minute after they sign up?

The short answer

Something that already works. The best first screens hand the user a filled-in example rather than an empty box, because a blank canvas asks a stranger to do work before they have any reason to trust you. Figma drops you into a real design file, Canva opens a pre-filled layout, Slack fills its empty states with what to do next instead of leaving them blank. Ask at most one question up front, and only if the answer genuinely changes what they see next. Everything else, the profile, the team invite, the integrations, can wait until after they have seen the product do something, at which point they will happily do the setup you could not have asked for a minute earlier.

Go deeper, your way

5 hand-picked resources, 5 link-checked. Pick how you want to dig in.

The same ground, at another level

How activation and onboarding reads from a different seat.

People also ask

Everyone says find your aha moment. What is it actually, and how do I find ours? It is the first moment a new user gets something real out of your product, and you find it by looking at what people who stuck around did in their ... Breaking into GTM 5 resources → Our activation rate is 18 percent. Is that terrible, or is that just what it is? It is below average but not alarming. Across 500 plus products the average activation rate sits around 34 percent and the median around 25, with Sa... Breaking into GTM 5 resources → Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? Look at where they stop. If people drop at the same screen every time, it is an onboarding problem and usually a specific one: a required field the... Breaking into GTM 4 resources → How do I pick one activation metric when the product supports five very different use cases? Do not force one event. Model activation in three stages instead, setup, aha and habit, and let the aha event differ by use case while setup and ha... Doing the work 4 resources → How do I cut time to value when the product genuinely needs setup work before it does anything useful? Invert the order. Instead of configure everything then use the product, give people a working demo environment with realistic sample data so they s... Doing the work 5 resources → I have a backlog of 30 activation ideas and no way to rank them. How do I decide what to build? Rank by where the drop-off is largest, not by how clever the idea is. Break the path from signup to activation into every discrete step, count how ... Doing the work 4 resources →

Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

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