Breaking into GTM

Which webinar platform should a small business use?

Zoom Webinars, for most small businesses, because your audience already has Zoom: it costs $66.67 a month billed annually or $89 monthly, priced by how many attendees you need. Airmeet suits B2B webinars and virtual events that need networking and pipeline tracking, from $167 a month billed yearly ($199 monthly). Livestorm charges per attendee, EUR 2.50 for each person who joins on Pro, which works when audiences are small and irregular. StreamYard is for broadcasting a talk to YouTube and LinkedIn at once, with a free plan and paid plans from Rs 1,399 a month billed yearly. The rule: use a webinar tool when you need registrations and a lead list, stream with StreamYard when you only want reach, and set the pipeline you expect from the session before you book it.

Go deeper

5 resources, 5 link-checked.

🛠️ Tool
✓ Link checked Paid Beginner

Airmeet's own pricing page for webinars and virtual events: from $167 a month billed yearly ($199 monthly), with conferences quoted.

Airmeet pricing

From airmeet.com by Airmeet

Airmeet on eChai Explore

  • Webinar plans from $167 a month billed yearly, $199 monthly.
  • Built for B2B events with networking and pipeline tracking.
Open airmeet.com →
📊 Report
✓ Link checked Free Intermediate

Useful for the shift it documents: away from big trade shows toward small hosted formats, with partner co-hosted events cutting registration cost roughly in half and regional programmes shipping 35 to 50 percent faster. Read it for the formats, skip the AI section.

The 2026 Trends & Playbook for High-Impact B2B Events

From Zuddl 40 min read

  • 59 percent of event marketers plan to run more small hosted events over the next 12 months.
  • Zuddl's internal benchmarks put field-first regional programs at 35 to 50 percent faster turnaround and about 30 percent lower cost per event.
  • Co-hosting with a partner whose audience overlaps tightly can halve cost per registration.
  • 42 percent of attendees say they lean toward another vendor when they get no hands-on experience.
Open zuddl.com →

Browse all 861 resources →

The same ground, at another level

How inbound, content and demand gen reads from a different seat.

How do I decide what to write about so it brings in buyers and not just traffic? Sort every topic idea by how close it sits to a purchase. Comparison pages, alternatives pages, integration pages and "how do I do X with Y" pages ... Doing the work 4 resources → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? Early on almost every B2B company grows through one dominant channel, so the wrong move is to run four at half strength. Name your primary channel,... Leading a GTM team 4 resources → What do the companies with genuinely great inbound do differently? They pick one content strategy and commit to it for years instead of sampling five. Lenny's breakdown of content-driven growth is a useful map: edi... How the best do it 4 resources →

People also ask

How do I generate leads for my business? 6 → Everyone says do content. What does inbound actually mean for a startup with no audience? 4 → I write blog posts and nothing happens. What am I doing wrong? 4 → How do I decide what to write about so it brings in buyers and not just traffic? 4 → Our product is self-serve. How do we get users without a sales team? 4 → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? 4 →

Also in Starting Up

The same ground, over in Get your first customers, our Starting Up track.

How do I write a cold email that people actually reply to? 7 → How do I do email marketing, step by step? 8 →

Also in D2C

The same ground, over in Grow organically & retain, our D2C track.

How do I build a referral program that people actually use, not one that just sits unused in my Shopify admin? 4 → Should I use Klaviyo, WebEngage, MoEngage, or something else for email and retention marketing? 4 →
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