Article · 15 min read

23 Ways to Reduce Involuntary Churn

Zaid Assadi · Chargebee Free Intermediate

Involuntary churn is 20 to 40 percent of total churn for most subscription businesses and nobody owns it. This is the most concrete tactical list we found, organised by where in the payment lifecycle you intervene.

  • Involuntary churn from failed payments and expired cards is typically 20 to 40 percent of total churn.
  • Direct debit fails on only 0.5 percent of collections, making it the most reliable recurring payment method.
  • Maps fixes to six moments: payment due, first failure, retries, dunning messages, post-dunning, and invoicing.
Open on chargebee.com ↗

It answers 3 questions

  1. How much churn is normal, and is mine bad?
  2. We are losing customers to failed payments. How do I fix involuntary churn?
  3. How do I move net revenue retention from around 100 percent to 120 percent?

Read with it

  1. An Indian SaaS company arguing that NDR, not growth rate, is the metric that survives a tight funding market, with the Ford... Chargebee Article · 10 min read Ford, Net Dollar Retention, and Bringing Objectivity to Revenue Growth Arijit Bose
  2. Makes the counterintuitive argument that a frictionless cancellation flow increases loyalty, and backs it with cancel-moment... Chargebee Article · 12 min read Customer Retention For SaaS: Strategies To Ensure Continual Growth Sriya Srinivasan
  3. Seven specific dunning practices (retry timing, self-serve card update, failure-reason-aware messaging) from the team that... Chargebee Article · 9 min read Dunning Best Practices to Combat Involuntary Churn Haris Kumar
  4. The ten strategies are sequenced the way you would actually run a churn programme: instrument, classify reasons, segment by... Chargebee Article · 14 min read Best Proven Strategies To Reduce Customer Churn Nupura Ughade and Arijit Bose
  5. Gives per-industry churn thresholds so you can answer 'is my churn bad' with a number instead of a feeling. Software sits... Chargebee Article · 8 min read Churn Benchmarks: Enhancing Customer Retention Shaoli Paul
  6. Argues churn is the sum of unmet expectations across the whole journey, not a cancellation-page problem, and pushes for a churn... Chargebee Article · 11 min read Winning Revenue Growth With a Retention-first Mentality Arijit Bose
eChai Partner Brands The partnership →